CANPACK Quadromix™ Unlocks Creative Expression for Żywiec’s Męskie Granie Festival Cans

KRAKÓW, POLAND (5 August 2025) – Following the success of last year’s collaboration, CANPACK Group and Grupa Żywiec (part of the Heineken Group) have once again joined forces to transform the festival spirit into a collectible limited-edition can series for one of Poland’s most anticipated music events, the Męskie Granie Festival.

ADVANCED PRINTING POWERS ŻYWIEC’S COLLECTIBLE LIMITED-EDITION CANS

This year, the partnership reached new creative heights with eight unique designs, each celebrating the energy and personality of tour cities like Warsaw, Kraków, Gdańsk and Żywiec. The cans capture the urban character and community spirit that define the Męskie Granie experience, brought to life through CANPACK’s advanced Quadromix™ printing technology, enabling four designs to be produced efficiently in a single run – resulting in a bold, collectible series created for the festival experience.

Thanks to a creative collaboration between Żywiec and Marcin Czaja, a visual artist known for his murals and illustrations, the cans reflect the dynamism of Polish city life and introduce a modern, artistic touch, transforming each can into a canvas of cultural expression.

BRINGING BRAND AND CULTURE TOGETHER WITH QUADROMIX^TM

“Working with CANPACK once again was a natural choice,” said Ewa Stefanowicz, Żywiec Brand Manager. “Following the success of our collaboration with Andrzej Pągowski, this time we focused on the cities where the Męskie Granie tour takes place, highlighting their unique character with a touch of the humor that’s so typical of Żywiec. These cans are more than packaging. They’re a collectible part of the experience.”

CANPACK’s Quadromix™ solution empowers brands to create limited-edition, mix-and-match packaging that enhances shelf standout, drives consumer engagement and supports brand storytelling. It’s particularly ideal for cultural moments, such as music festivals or sporting events, where variety and collectibility matter most.

BEVERAGE CANS AS STORYTELLING CANVASES

“Quadromix™ helps brands go beyond a single visual narrative,” explains Michał Schilbach, Global Marketing Manager at CANPACK. “It enables full creative freedom across multiple designs, all within one seamless production process. We’re proud to see it used again by Żywiec to elevate their festival connection and bring consumers closer to the brand.”

By integrating the visual identity of Poland’s leading cultural festival into the product itself, Żywiec, with support from CANPACK, delivers a memorable and shareable experience for festivalgoers.

For beverage brands looking to connect with culture and community, whether through festivals, sporting events or standout product launches, CANPACK transforms packaging into a powerful storytelling experience.

Explore the creative possibilities with CANPACK: https://www.canpack.com/capabilities/beverage-cans/beverage-cans-fx-overview/