Sustainability Approach

“SUSTAINABILITY IS AT THE HEART OF ALL OUR DECISIONS.”

Marius Croitoru, Group CEO

See CEO’s message

SUPPORTING THE UN’S SUSTAINABILITY GOALS

We have committed to creating a sustainable business that can play a part in supporting the UN’s 2030 Agenda for Sustainable Development. That’s why we’ve aligned our approach to sustainable development to the UN Sustainable Development Goals and identified the following goals to address the most relevant challenges to our business.

Goal 3

Goal 4

Goal 5

Goal 8

Goal 6

Goal 7

Goal 9

Goal 12

Goal 13

Goal 15

Goal 16

Goal 17

Goal 10

Facts

We manufacture fully recyclable packaging. We focus on products made from permanent materials: aluminium, glass and steel, which can be recycled over and over again. We also cooperate with suppliers to increase the share of recycled content in the raw materials we use. Below are some packaging facts that underline each packaging material’s sustainability credentials.

It feels good to know that recycling aluminium saves around 95% of the energy compared to the ‘primary’ production process.

It feels good to know that aluminium can be recycled indefinitely without compromising any of its unique properties.

It feels good to know that today, around 75% of the almost one billion tonnes of aluminium ever produced is still in productive use.

It feels good to know that recycling one aluminium beverage can saves enough energy to run a 60 watt incandescent bulb for 20 hours, a computer for 3 hours, or a TV for 2 hours.

It feels good to know that by recycling a single aluminum can, enough energy can be saved to power a 60-watt incandescent light bulb for up to 20 hours, a computer for 3 hours, or a TV for 2 hours.

It feels good to know that recycling steel cans saves between 60 and 74 percent of the energy used to produce them from raw materials.

It feels good to know that glass is 100% recyclable, in a closed bottle-to-bottle loop – it can be recycled endlessly with no loss in quality or purity.

It feels good to know that recycling steel cans saves between 60 and 74 percent of the energy used to produce them from raw materials.

It feels good to know that the energy saved from recycling one glass bottle will operate a 100-watt light bulb for 4 hours.

Our Sustainability report

Download our report, written in line with GRI standards, to see how we focus on sustainable development and work towards our goals.

Download