CANPACK GROUP HELPS WINEMAKER VÍNO MATYŠÁK SHOWCASE ITS WINE IN CANS

Commercial    |   June 28, 2022

KRAKÓW, POLAND ( June 28, 2022) CANPACK Group has supported Slovakian winemaker Víno Matyšák in bringing its award-winning wine to a new audience, with a new range of sparkling wines in cans.

This has enabled the winemaker to appeal to a younger consumer, whilst preserving the winery tradition of the region, thanks to range of innovative CANPACK technologies.

“This has allowed Víno Matyšák to capitalise on the increasing trend for canned wine, but also preserving its rich heritage.”

Peter Matyšák established his family winery in 1991. Just two years later he moved production to a 300-year-old winery in the centre of Pezinok, a town renowned for its viniculture tradition that dates back hundreds of years.

Michal Sivko, Marketing Manager at Víno Matyšák, takes up the story: “Matyšák has been working with leading vine-growers for almost three decades, which provides ample high-quality grapes to produce a stable selection of wines and other products.

“This heritage is important to us, but as a company we appreciate that the ready-to-drink market is revolutionary to the wine market.

“Thanks to CANPACK’s innovative technologies, we’ve been able to exploit this growing trend of being able to enjoy quality wine in any location.”