Krakow, October 22, 2019 – CANPACK GROUP has been recognized as a double Silver Winner in the prestigious international trade contest The Cans of The Year Awards organized by The Canmaker magazine. The jury acknowledged CANPACK’s outstanding products in two categories.
In the Decoration & Print Quality category for a limited edition of aluminum beverage can for Pilsner Urquell – the official sponsor of the Czech national hockey team – designed on the occasion of the Ice Hockey World Championships 2019. For the first time three graphics effects were used simultaneously in a single production run:
- QUADROMIX, which allows to print four different graphics within one production series,
- THERMO, which enables to show the hidden inscription after proper cooling of the can,
- TACTILE, which provides a touch-and-feel experience, thanks to the application of texture on the chosen graphics elements.
“At CANPACK we believe that jewels need a perfect setting. This is why we are constantly working on innovative solutions increasing the visual attractiveness of beverage cans. We want our packaging to stand out, above all, with lithography effects that attract attention of the most demanding consumers around the world,” – said Stephen McAneny, Chief Commercial Officer at the CANPACK Group. “Thanks to the simultaneous use of Quadromix, Thermo and Tactile effects we’ve created a can, which on the one hand underlines the uniqueness of the Pilsner Urquell brand, and on the other perfectly reflects key attributes of hockey … speed, freeze, passion.”
In the End, Cups and Closures category for “Zer02 Cap” crown used worldwide by Carlsberg Pilsner brand.
“Crown caps are probably the smallest examples of metal packaging, and ones that are noticed only briefly by users. The powerful imagery on these caps certainly gets attention with a design that is repeated in an engraving on the liner for those who look more closely. What is not visible to the consumer is the oxygen scavenger within the liner, keeping their beer fresher without them ever knowing.” – the jury of the Cans of the Year Award 2019.
The Canmaker magazine Cans of the Year Awards is an annual celebration of the very best products that have been made by canmakers around the world that present their finest and most innovative metal packaging achievements during The Canmaker Summit every year.