KRAKOW, POLAND(February 2020) – CANPACK, one of the largest manufacturers of metal packaging in the world, was chosen by Bogotá Beer Company (BBC) to bring its ‘La Cotidiana’ craft lager beer made with 100% natural ingredients to market. CANPACK is the first manufacturer to can craft beer in Colombia, creating access to locally-made, craft beer across the country.
“In Colombia, the beer market hasn’t grown much yet, and the standard consumer thinks craft beers are heavy, bloating, too expensive and only for special occasions. So, we decided to change this perception by creating an everyday beer with craft credentials, “La Cotidiana”. A thrilling 269 ml golden lager beer, brewed with cascade hops, showcased in a jewel-looking can. An innovation that has served as entry point for consumers to our craft beer world. An everyday beer with a special ingredient and a unique look that reminds us that sometimes everyday things can be boring but with BBC “La Cotidiana” they can get much better. Special thanks to CANPACK Colombia who helped us with this dream project, BBC’s most important innovation in our 17 years of history.” said Daniela Villegas, Marketing Director Craft Beers – Middle Americas Zone at ZX Ventures.
“CANPACK is thrilled to be the first company to bring canned craft beer to market in Colombia.” said Stephen McAneny, CCO of CANPACK Group. “While the craft beer market is expanding around the world, many producers have been unable to get their products into stores, relying on the consumers to purchase their products directly from the brewery or a restaurant or bar. Working with Bogotá Beer Company, we were able to bring a superior craft lager to stores at an affordable price for consumers. As the craft beer market continues to grow, we will work with producers to help them realize their dreams of expanding production and growing their business.”
While its roots are in Central and Eastern Europe, CANPACK is expanding operations around the world. Back in November 26th, 2019 the company held a grand opening event at its CANPACK Colombia facility, allowing it to expand production and work with companies like the Bogotá Beer Company. With this new facility, CANPACK is the first producer in Colombia with the ability to deliver both standard can sizes and unique can formats. The facility employs more than 200 direct employees and is now expanding from primary annual production capacity of 1.3 bln cans into 1.9 bln in 2020. For more information and photos on the new product by CANPACK, click here: (hyperlink to photos on CANPACK’s website)