Bergenbier Celebrates 30 Years With a Nostalgic Limited Edition Range – Powered by CANPACK’s Multiprint Technology

KRAKÓW, POLAND/BUCHAREST, ROMANIA (January 8, 2026) – Bergenbier, part of the Molson Coors portfolio and one of Romania’s most iconic beers, has marked the brand’s 30th anniversary by launching 30 unique can designs, signed by Ogilvy Romania and Creative Impact , using CANPACK’s innovative Multiprint special effect.

Each can is a collectible “memory capsule”, celebrating the past three decades of friendship and shared moments enjoyed together.

The campaign, conceived by Bergenbier’s agency Ogilvy Romania, is anchored by the main umbrella concept “Bergenbier was there”. This idea – highlighting Bergenbier’s presence in the lives of Romanian friends over the last 30 years – is brought to life through the creative copy device “Mai Știi Când…?” (or “Do You Remember When…?”). The execution transforms the product packaging into an emotional storytelling medium: every can carries a unique design inspired by a shared memory, making the simple act of sharing a beer an invitation to revisit the past.

TECHNOLOGY MEETS MEMORIES
Friendship has always been part of the Bergenbier brand but how do you translate three decades of shared stories into something consumers can hold, keep and remember?

That ambition came to life through CANPACK’s Multiprint technology. Capable of producing up to 24 variable designs in a single production run, Multiprint enables creativity at scale, making the production of 30 distinct anniversary cans for Bergenbier not only possible but simple and seamless.

Each design serves as a visual interpretation of a “Mai Știi Când…?” moment, like listening to music, a trip to the seaside or a football match. The cans are more than just cans. They are joyous snapshots of moments and memories that shaped a generation.

Bogdan Jianu, Sr. Brand Manager at Bergenbier, says: “Our 30th anniversary deserved more than the usual type of celebration. We wanted to create a tribute to the entire Bergenbier community. With our designs and CANPACK’s technology, we’ve created something that speaks to the heart as much as to the eyes.”

REALIZED THROUGH CANPACK INNOVATION
CANPACK provided extensive technical guidance to ensure every memory was rendered with clarity and impact. Multiprint allowed Bergenbier to unlock a level of design diversity that reflects the brand’s rich cultural footprint, while maintaining consistency, print quality and shelf appeal.

The campaign’s impact has already been amplified through nationwide engagement. Influencers such as Puya and Iustin Chiroiu, social media contests and retro-themed activations have helped fans discover, collect and share their favorite cans. The result is packaging that doesn’t just stand out but also sparks conversation, emotion and community connection.

Lucian Costiuc, Sales Manager at CANPACK Romania, says: “Our collaboration with Bergenbier shows how packaging can transcend function. Through advanced technologies like Multiprint, we enable brands to tell stories in ways that resonate deeply with consumers.”

TELLING THE STORY THROUGH PACKAGING
Together, Bergenbier and CANPACK have demonstrated the power of metal packaging to evoke emotion, preserve memories and reinforce brand identity. The anniversary collection embodies the spirit of friendship that has guided Bergenbier for 30 years and the technical excellence that defines CANPACK.The “Mai Știi Când…?” limited edition cans prove what can be achieved when creative visions meet engineering expertise: collectible and meaningful packaging generating feelings of joy for consumers. Make it happen for your brand: https://www.canpack.com/capabilities/beverage-cans