Alongside other can manufacturers, the recycling industry, and big-name drinks brands, we are really proud to support Every Can Counts, a not-for-profit programme which is making huge progress in inspiring, encouraging and empowering people to recycle their used aluminium drinks cans wherever they are.
By directly engaging with a wide range of organisations to improve drink can recycling facilities and deliver communications that inspire behaviour change, the Every Can Counts initiative has, since 2009, gone from strength-to-strength and is now active in 19 countries across Europe and Brazil.
The programme not only reinforces the fact that aluminium cans are the world’s most recycled beverage container, but also recognises that although much has been done, we still have not reached a 100% recycling rate.
To find out more about the activities of the Every Can Counts programme visit www.everycancounts.eu