Commercial    |   June 3, 2024

Kraków, Poland (June 3, 2024) – To celebrate International Women’s Day and Women’s History Month this year, India’s United Breweries Limited, part of the HEINEKEN Company, has worked with CANPACK to launch a special limited-edition beer with a strong feminine image. The new premium lager, named Queenfisher, complements the company’s best-selling Kingfisher brand.

According to Vikram Bahl, CMO of United Breweries Limited, Queenfisher is an all-women initiative that “began as a way for the company to celebrate women, but grew into a bigger concept and campaign” to become “a tribute to the indomitable power of women friendship”.

With a hoppy aroma, fruity flavour profile and mild bitterness, Queenfisher is designed to appeal to the growing consumer base who wants smooth sessional beer.
The new campaign has taken a fresh perspective on the Kingfisher Calendar, now reimagined as the Queenfisher ‘Galendar’ featuring heart-warming photo stories of real women and their authentic sisterhood stories that overcome personal and social challenges.

Vikram Bahl explains that this limited edition is part of the company’s “focus on elevating consumer experience through premiumisation” and appealing to “a wider base of consumers that makes the category more exciting and vibrant”.

The colourful Queenfisher cans, produced by CANPACK India, embodies a glorious sense of sisterhood and inclusivity. Silhouettes of diverse women figures on a sumptuous purple ground connect around the brand’s iconic bird crowned as “Queen Of The Good Times”.

Anoop Kapadia, Head of Sales, CANPACK India says, “We’re proud to be part of this important project. We believe in making cans that make a difference. These cans are so much more than just eye-catching packaging for a great beer. They’re helping to create that feeling of empowerment and solidarity among women across India”. We are happy to partner with United Breweries.