KALNAPILIS KEEP THINGS COOL FOR CONSUMERS IN CANPACK CANS WITH ‘THERMO’ INK

KRAKÓW, POLAND (October 29, 2024) – This year, Lithuania’s Kalnapilis brewery launched a new range of ‘Light’ beers and beverages that carry a novel ‘coolness’ indicator to let consumers know when the contents are cold enough for the best drinking experience.

A unique icon­ – printed onto the can with specialised THERMO ink – turns blue when the contents are suitably chilled for consumption. Used across the company’s ‘Light‘ beverage range, this has now been implemented on cans produced by CANPACK for the brewery’s tequila-flavoured Light beer (4% ABV).

Two more icons on the can design flag up special characteristics of the new beer. One shows that it has been cold-filtered three times for perfect clarity and the pale straw colour speaks of its refreshing palate. A third icon indicates the addition of tequila for an expressive cocktail flavour with extra notes of lime, echoed by complementary design elements on the can related to Mexican culture.

Part of the Danish-based Royal Unibrew Group since 2002 and with market reach across most of Europe, Kalnapilis manufactures a wide range of alcoholic and non-alcoholic drinks. The company proudly claims to be the only Lithuanian brewery that has never stopped producing beer since its establishment in 1902.

CANPACK always strives to produce cans that create feelings about brands, but this cool new concept goes that one step further. It brings the can to life with visual messaging when conditions are right to deliver its enticing promise of flavour and refreshment.

Marijus Valdas Kirstukas, CEO of Kalnapilis-Tauro grupė, says: “Every innovation we undertake is designed to meet the expectations of today’s customer. The colour-changing coolness indicator on the labels helps consumers recognise when the drink is properly chilled for a better aroma and taste.”

Research carried out by consumer intelligence company NielsenIQ, on behalf of Kalnapilis, shows that the majority of respondents across a wide 20-64 age ranges thought the dynamic coldness label was a unique and useful addition.

Sylwester Klimek, Key Account Manager at CANPACK, adds: “The use of this special ink fits perfectly with our vision of the can as so much more than just packaging. It engages the customer entertainingly and interactively turns the can into an integral part of the drinking experience.”