Most brands are now sensitive to the impact of design and packaging on their bottom line. Particularly in the canned drinks sector, exciting designs and sophisticated packaging have become the norm. The option of special and limited editions can push brand exposure to the next level.
“Themed packaging builds a sense of community between brands and consumers. A limited edition release is a means of grabbing attention while maintaining a clear identity. Unlike a full rebrand, these special releases allow a refreshed design without sacrificing brand equity. They can complement an existing design, offering a new and exciting spin, while still ensuring the product is well recognized.”
THE BRIEF
Limited edition packaging ties a brand to experiences. These might be universal, such as Christmas, or as specific as a single event. In either case, the positive experience of the moment becomes bound with the experience of the brand. Through bespoke packaging, the two are tied to each other, and the brand can capitalize on the emotional connection. The festive season is the period when beverage brands can particularly leverage on the potential of special edition packaging. To illustrate that potential, CANPACK has created seasonal Feel Merry cans, which are the perfect illustration of the artwork and special effects that can drive consumer interest.
Benefits
TWO DIFFERENT DESIGNS IN ONE PRODUCTION RUN
ENHANCE SELECTED PARTS OF THE DESIGN
MAKE SURE THE DESIGN IS BOOSTED TO THE MAX
How we created that feeling
These Christmas cans make use of DUOMIX, the CANPACK printing technology that enables two different designs of the same color set to be printed and mixed in one production run. Special edition designs like this can complement each other or even, as here, combine to make a full image. The MATT varnish applied on the can body creates a smooth and premium surface feel. Additionally, individual gold elements of the design such as baubles and presents are enhanced with the TACTILE varnish, a more textural finish. The combination of both offers a more sensory and memorable experience. To maximize the packaging design potential, ENGRAVED ENDS add an image to complement the can body, while PUNCHED TABS are a fun option to add a custom shape to the tab.
“Feel Merry Christmas edition cans are the reflection of our comprehensive approach to the packaging design, which includes all the packaging elements (can body, end and tab). The use of DUOMIX printing technology to create complementary designs is a subtle incentive to buy more than one. The combination of MATT and TACTILE varnishes creates a unique touch-and-feel experience for the consumer. Eventually, the ENGRAVED ENDS and PUNCHED TABS complement the artwork on the can body and add a touch of premiumization”
your best partner to tell the story
perfect design execution
10,000 designs a year, experienced graphic teams, dedicated graphic coordinators
global
footprint
15 countries, 19 beverage can facilities
trusted by the best known
We work with both the biggest and local brands
State-of-the-art process
Standardized by 200 detailed instructions, verified by 70 quality tests
Create your feeling
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CANS ARE RECYCLABLE
Cans are made of permanent material that’s INFINITELY RECYCLABLE with no loss of quality.
They can be back on supermarket
shelves as a new drink cans
in as little as 60 days!