Gone are the days when soft drinks, juices and plain water were the only options on the menu for those wanting an alternative to alcohol. Sophisticated flavor profiles and ingredients have boosted the sector’s popularity, with innovative companies such as Mumbai-based start-up Coolberg leading the charge on the Indian market.
“Our motto is a drink which has amazing taste, is refreshing with cool vibe and can be consumed anytime and anywhere. Thanks to collaboration with CANPACK we can offer our consumers refreshing drinks with exciting malt-based flavors in a beautifully designed packaging.”
The brief
Coolberg, now part of Ghodawat Consumer, launched India’s first non-alcoholic beers that are to stand out as an alternative to regular soft drinks, as well as to traditional alcoholic beverages. Coolberg partnered with CANPACK on two cans – for its Cranberry and Peach malt zero-alcohol beer flavors.
Benefits
Convey premium look
Underline the natural origin or craftsmanship of the product
Velvety softness at consumers’ fingertips
How We created that feeling
CANPACK applied its special effect MATT varnish to enhance the premium design and characteristics that are close to the heart of the Brand. The MATT varnish adds on elegance and underlines the natural ingredients of the drinks. For Coolberg, offering a premium drinking experience and a unique flavor profile is key and the stylish cans communicate these promises to the consumer.
“Product packaging is crucial for new product launches. Coolberg cans, with elegant look and smooth finish, work hard at introducing the new drinks to consumers. They showcase the technical capabilities of our MATT varnish and how well it works at enhancing premium and innovative qualities of the beverage brands.”
your best partner to tell the story
perfect design execution
10,000 designs a year, experienced graphic teams, dedicated graphic coordinators
global
footprint
15 countries, 19 beverage can facilities
trusted by the best known
We work with both the biggest and local brands
State-of-the-art process
Standardized by 200 detailed instructions, verified by 70 quality tests
Create your feeling
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CANS ARE RECYCLABLE
Cans are made of permanent material that’s INFINITELY RECYCLABLE with no loss of quality.
They can be back on supermarket
shelves as a new drink cans
in as little as 60 days!