CANPACK knows it better than most: the 360° printable surface of a can has great storytelling potential. With beers, RTD cocktails and wines all widely available in cans, shop shelves have become a gallery of small-scale artworks vying for consumer attention. But does the battle for the consumer finish once they have selected a can from the shelf? This is the core question CANPACK asked when working on its concept design for a sparkling rosé.
“At CANPACK, we aim to help customers enhance the consumer experience when it comes to packaging execution. We understand that brand storytelling is a vital consideration for the product to stand out on the shelf; special effects applied by CANPACK push beyond first sight and can create new ways to build brand awareness.”
Different finishes offer a distinctive experience that helps a packaging design stand out. By selecting an unusual lacquer finish, a can has a quantifiable point of difference compared to the average competitor. Moreover, by engaging a different sense, the packaging establishes a memorable connection through a separate, non-visual avenue.
Add a sparkling look
Achieve the desired impact
Complex touch and feel experience
How we created that feeling
When devising a concept for a sparkling rosé, the CANPACK team chose the PEARL special effect. The varnish has a dual purpose, providing both a glittery effect and subtly textured finish. The design aims to tie the feel of the can to a range of celebratory images: confetti, carnivals and the bubbles of sparkling wine.
Create your feelingContact us
CANS ARE RECYCLABLE
Cans are made of permanent material that’s INFINITELY RECYCLABLE with no loss of quality.
They can be back on supermarket
shelves as a new drink cans
in as little as 60 days!