KRAKOW, POLAND (September 21, 2020) – When the top beer company, Kompania Piwowarska decided to launch the second edition of their campaign to protect endangered species, they turned to CANPACK to produce a can which further served the cause. To visualize the scale of the threat to endangered species of the Białowieża Forest, Kompania Piwowarska replaced the image of European Bison on its popular Żubr beer, with the images of five other animals: bear, wolf, lynx, eagle and pygmy owl. CANPACK’s QUADROMIX technology enabled Kompania Piwowarska to produce all five designs in one production series.
“By replacing the design on its iconic Żubr beer, Kompania Piwowarska leveraged the power of its brand to raise awareness of endangered species,” said Stephen McAneny, CCO of CANPACK Group . “Kompania Piwowarska’s campaign not only demonstrated the company’s commitment to the environment, but also did so in an engaging and thought-provoking way. This campaign is another example of how CANPACK’s unrivaled technologies like QUADROMIX enable companies to expand their storytelling capabilities.”
“This idea comes directly from Żubr’s DNA. Żubr is the Guardian of the Forest and cares for all its inhabitants, restoring harmony when it is threatened. Our intention, again, was to make Poles aware of how endangered some species are and increase our affection for them.” – said Radoslaw Czapczyk of Kompania Piwowarska. “With CANPACK’s QUADROMIX technology, we were able to create limited-edition cans that both grabbed the attention of consumers and shined a light on an important issue.”